[nycphp-talk] [OT] Does anyone know how Google grouped links a re done?
DeWitt, Michael
mjdewitt at alexcommgrp.com
Tue Jun 26 15:37:50 EDT 2007
John,
Thank you very much for such a complete reply. I am going to have to give
this some thought to see what I can do to make this happen for us. I think
this is a really cool way to show off all the features offered by a site.
Mike
> -----Original Message-----
> From: inforequest [SMTP:1j0lkq002 at sneakemail.com]
> Sent: Tuesday, June 26, 2007 1:44 PM
> To: talk at lists.nyphp.org
> Subject: Re: [nycphp-talk] [OT] Does anyone know how Google grouped
> links a re done?
>
> DeWitt, Michael mjdewitt-at-alexcommgrp.com |nyphp dev/internal group
> use| wrote:
>
> >I was going through Google and noticed for some companies, they have a
> >series of grouped links appearing under the main search result. For
> >example: http://www.google.com/search?q=ioma , look at the 1st result for
> >Ioma. They have 4 links plus a "more" link. I thought this might be a
> >"subscribed" link, but I thought you had to subscribe in order to see the
> >additional subscribed links?
> >
> >I would appreciate any insight as to how this is done.
> >
> >Mike
> >
> >
> These are being called "site links" and are intended to show the
> searcher how a site has clearly-defined user interest areas, to help
> them in their search.
>
> It is believed that user click data is being used to help determine the
> need for site links, although some SEO people have been teasing Google
> this year and there are now some sites showing site links that probably
> shouldn't have them ;-)
>
> Most people I know think site links are based mostly on site structure
> and back links.
>
> If your site qualifies (searchers would benefit from site links as
> search navigation aids) then a good SEO would probably guide you by
> suggesting that you:
>
> - get inbound links from on-theme trusted sources TO your desired site
> link demarcation page, and make sure the page it titled and has H1/2
> tags that match the theme exactly. e.g. get job sites to link back to
> /human-resources/index.html and make sure that page is titled "human
> resources" and has a h1/h2 set to match that specific theme.
> - make sure the site nav goes to that same demarcation page using the
> same title/htag-matching anchor text
> - add some internal text links to refer people to that same demarcation
> page with matching context words and anchor text (be your own best friend)
>
> A more advanced SEO would probably suggest you mine your own traffic
> logs and find the pages that Google ranks for "human resources",
> "careers", "jobs" etc and add a section to those (in H tags) that tells
> visitors that if they are looking for human resources (link) for careers
> at mycompany (link) they should go to the human resources page (link).
> In cases where the destnation page for incoming Google referrals
> on-theme was not important, 301 redirect it to the human resources page.
>
> Personally, I would do that last step first.
>
> I hope that helps.
>
> -=john andrews
>
> --
> -------------------------------------------------------------
> Your web server traffic log file is the most important source of web
> business information available. Do you know where your logs are right now?
> Do you know who else has access to your log files? When they were last
> archived? Where those archives are? --John Andrews Competitive Webmaster
> and SEO Blogging at http://www.johnon.com
>
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