NYCPHP Meetup

[Peter Sawczynec]

Very nice google updates. Thanks. Peter

-----Original Message-----
From: talk-bounces at lists.nyphp.org [mailto:talk-bounces at lists.nyphp.org]
On Behalf Of inforequest
Sent: Tuesday, June 26, 2007 7:31 PM
To: talk at lists.nyphp.org
Subject: Re: [nycphp-talk] [OT] Does anyone know how Google grouped links
a re done?

Good luck, Mike. Just another edge to keep up with as technology 
advances. Site links do bring traffic, and they displace a half a 
centimeter or so of web page so the guys below you do suffer a bit for 
it ;-) I like them for the branding impression... if you search for a 
web design firm and see they have an SEO section and a "secure web 
hosting" .... you got branded ;-)

I'd pay serious attention to Google Universal Search, coming to browser 
screens everywhere this summer. Images show up in the first position of 
page 1 (up to 5 or 6 hyperlinked images in a raw sometimes) and they are

very click-attractive. And by the way, there is currently no limit to 
ownership of multiple images in that row, so you can own them all ;-)

Videos are now showing up in-line, and playable inline as embedded 
videos. An embedded video knocks 3 or 4 competitors right off the "first

page". Again, best for branding cause Google's keeping the traffic on 
the SERP page instead of passing it through to your site. Unless... and 
here comes that "advanced SEO" stuff again, you populate most of page 1 
with embedded videos that are neutral and thus leave only your own web 
page snippets visible on the page :-) as 'calls to action" after the 
videos get old. Theuser has no choice but to click on your link....



-=john andrews




DeWitt, Michael mjdewitt-at-alexcommgrp.com |nyphp dev/internal group 
use| wrote:

>John,
>
>Thank you very much for such a complete reply.  I am going to have to
give
>this some thought to see what I can do to make this happen for us.  I
think
>this is a really cool way to show off all the features offered by a
site.
>
>Mike
>
>  
>
>>-----Original Message-----
>>From:	inforequest [SMTP:1j0lkq002 at sneakemail.com]
>>Sent:	Tuesday, June 26, 2007 1:44 PM
>>To:	talk at lists.nyphp.org
>>Subject:	Re: [nycphp-talk] [OT] Does anyone know how Google
grouped
>>links a re done?
>>
>>DeWitt, Michael mjdewitt-at-alexcommgrp.com |nyphp dev/internal group 
>>use| wrote:
>>
>>    
>>
>>>I was going through Google and noticed for some companies, they have
a
>>>series of grouped links appearing under the main search result.  For
>>>example: http://www.google.com/search?q=ioma , look at the 1st result
for
>>>Ioma.  They have 4 links plus a "more" link.  I thought this might be
a
>>>"subscribed" link, but I thought you had to subscribe in order to see
the
>>>additional subscribed links?
>>>
>>>I would appreciate any insight as to how this is done.
>>>
>>>Mike  
>>> 
>>>
>>>      
>>>
>>These are being called "site links" and are intended to show the 
>>searcher how a site has clearly-defined user interest areas, to help 
>>them in their search.
>>
>>It is believed that user click data is being used to help determine
the 
>>need for site links, although some SEO people have been teasing Google

>>this year and there are now some sites showing site links that
probably 
>>shouldn't have them ;-)
>>
>>Most people I know think site links are based mostly on site structure

>>and back links.
>>
>>If your site qualifies (searchers would benefit from site links as 
>>search navigation aids)  then a good SEO would probably guide you by 
>>suggesting that you:
>>
>>- get inbound links from on-theme trusted sources TO your desired site

>>link demarcation page, and make sure the page it titled and has H1/2 
>>tags that match the theme exactly. e.g. get job sites to link back to 
>>/human-resources/index.html and make sure that page is titled "human 
>>resources" and has a h1/h2 set to match that specific theme.
>>- make sure the site nav goes to that same demarcation page using the 
>>same title/htag-matching anchor text
>>- add some internal text links to refer people to that same
demarcation 
>>page with matching context words and anchor text (be your own best
friend)
>>
>>A more advanced SEO would probably suggest you mine your own traffic 
>>logs and find the pages that Google ranks for "human resources", 
>>"careers", "jobs" etc and add a section to those (in H tags) that
tells 
>>visitors that if they are looking for human resources (link) for
careers 
>>at mycompany (link) they should go to the human resources page (link).

>>In cases where the destnation page for incoming Google referrals 
>>on-theme was not important, 301 redirect it to the human resources
page.
>>
>>Personally, I would do that last step first.
>>
>>I hope that helps.
>>
>>-=john andrews
>>
>>-- 
>>-------------------------------------------------------------
>>Your web server traffic log file is the most important source of web
>>business information available. Do you know where your logs are right
now?
>>Do you know who else has access to your log files? When they were last
>>archived? Where those archives are? --John Andrews Competitive
Webmaster
>>and SEO Blogging at http://www.johnon.com
>>
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>>
>_______________________________________________
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>
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>
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>
>  
>


-- 
-------------------------------------------------------------
Your web server traffic log file is the most important source of web
business information available. Do you know where your logs are right
now? Do you know who else has access to your log files? When they were
last archived? Where those archives are? --John Andrews Competitive
Webmaster and SEO Blogging at http://www.johnon.com

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